Location & Market Entry

Relocate Your Business to Serbia

Nearshoring, market entry and on-the-ground setup, with a bridge to Switzerland and Asia

Serbia is no longer a secret among international investors and lifestyle relocators. But it is still early enough to enter from a genuinely strong position. Low taxes, generous state incentives, a unique network of free-trade agreements, and a quality of life that regularly surprises newcomers.

Key Benefits

Free Trade

Duty-free access to the EU, China, the Gulf states and more. All from a single location.

Taxes

15% corporate tax, 3% for IP companies, up to ten years tax exemption for major investors.

Talent

Highly qualified professionals with solid English and German. And at a fraction of Western European labour costs.

Quality of Life

Vibrant cities, safe neighbourhoods, great food and unspoiled nature. And at affordable prices.

Location

In the heart of Europe, on two pan-European transport corridors, Vienna one flight hour away.

Incentives

Direct cash subsidies, 15 free economic zones and state support actively attracting foreign investors.

How We Support Your Market Entry in Serbia

A location is only an advantage if someone makes it work on the ground. We support companies from the German-speaking region and from Asia along the entire path: from site scouting through incorporating the Serbian company (d.o.o.) to recruiting the first employees and managing authorities and partners.

At the core is hands-on leadership by a bilingual interim manager who owns the market entry until the local team is in place. Employees and families you bring along are taken care of through our relocation services. We discuss pricing in a personal initial call.

A Location That Connects Worlds

What sets Serbia apart from any other European location is its unique position in trade policy. No other country on the European continent has preferential market access to both the European Union and China at the same time. Add to that free-trade agreements with Switzerland, Norway, Iceland and Liechtenstein via EFTA, with Turkey, with the entire Western Balkans via CEFTA, with the Eurasian Economic Union, and new agreements with the United Arab Emirates and Egypt.

What this means for you: if you produce in Serbia or anchor your corporate structure there, you export duty-free to the EU, China and the Middle East, all from a single location. This combination exists nowhere else in Europe.

Taxes and Incentives: What Is Really Possible Here

It may come as a surprise, but Serbia levies only 15% corporate tax, with no trade tax. For software and IP-intensive companies, the IP-box regime applies an effective rate of just 3% on qualifying licensing income. Research and development costs can be claimed at double their value for tax purposes.

Those who invest substantially and create jobs can additionally be fully exempted from corporate tax for up to ten years. The Serbian state subsidises job creation directly and in cash. This is complemented by 15 active free economic zones and, from 2026, accession to the European SEPA payment area.

Talent That Convinces: at Costs That Surprise

Serbia has an exceptional pool of well-educated professionals. Engineers, IT specialists, lawyers, accountants. The quality of education is high, language skills (English and often German) are solid, and wage levels are far below the Western European average. Total employer labour costs start at the statutory minimum wage of around 800 euros per month. That is a fraction of what comparable profiles would cost in Zurich, Vienna or Munich.

No wonder Serbia ranked first in Europe in the EY European Attractiveness Survey 2023, measured by the number of new jobs created per investment project.

Living in Serbia: More Than You Expect

A location is only as good as the life it makes possible. And here Serbia surprises again and again. Belgrade is a city you grow to love: grilled meats, fresh wines from Vojvodina, a coffee-house culture in which time moves at a different pace. Prices for food, housing and leisure are far below what you know from Western Europe. And without compromise.

Everyday safety is high. Families I have accompanied describe the sense of security in the major cities as relaxed and pleasant. Add national parks, river landscapes, wine regions and ski resorts, often within easy reach. And the "srpska gostoljubivost", Serbian hospitality, is no tourist backdrop. It is genuine.

Frequently Asked Questions

How quickly can I set up a company in Serbia?

A Serbian d.o.o. is usually registered within a few days; opening the business bank account takes another one to two weeks.

How high are taxes in Serbia?

Corporate profit tax is 15 percent, among the lowest in Europe, complemented by free-trade agreements and investor incentives.

Do I need a local partner or managing director?

No. A d.o.o. can be 100 percent foreign-owned; a local managing director is not mandatory, but it is an advantage with banks and authorities.

What does market entry with reloc.work cost?

It depends on the scope; we discuss pricing in a free initial call. We accompany you from site selection to running operations on the ground.

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